Business English - Marketing

Print the exercise guide and student exercise sheets before class.

Before you start the exercises and play the video, introduce new vocabulary to your students.

Invite students to input their answers onto the device that you are displaying Collingua to make the class as interactive as possible.

Throughout the exercise make sure you support students with pronunciation, new vocabulary and their mini projects in the group exercise. 

 

Email Marketing

Someone who has worked in the email marketing industry for twenty years talks about how the industry has evolved.

For the group exercise students are asked to create a dynamic email marketing campaign and then present their ideas to the class.

Exercise length: 20 - 25 minutes

Difficulty level: Advanced

Teacher's Exercise Guide

Student Exercise Sheet

Video 1

 

 

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